The Road to Scholarships

tips and hints for junior high & high school students planning to use scholarship monies to pay for their continuing education

Scholarship Marketing

If you were a store, what sort of people would you attract? What assets do you have they would be willing to buy? Would they spend money on your merchandise?

I’m not talking about physical items you’ve purchased and can resell. What about your  attitudes, skills, and background would someone be willing to pay money for? If you had a store offering your assets would you attract shoppers or would your store be eerily silent?

That all sounds a little strange doesn’t it? The fact is, when you apply for scholarships, that’s exactly what you’re doing, selling your abilities, skills, and background. You are the store, and scholarship committees are the shoppers. The idea is to make your store welcoming to the buyers.

When a scholarship committee keeps your scholarship application for a second or third look, rather than discarding it on first glance, you have made them feel welcome. Naturally you won’t receive every scholarship you apply for, stores don’t sell to every customer who walks in. However, you will receive multiple scholarships if you have the product the scholarship committees are looking for.

How do you know what they want? The same way store owners figure out what their customers want, doing research.  Talk to people who have “been there done that”.  Talk to students who have received scholarships, ask them what they did. Research available scholarships, they have their requirements listed, can you fill their needs? Read books and blogs, such as this one, that tell you what scholarship committees are looking for. If programs like “Gear Up” and “Talent Search”  are available, sign up for them.

Once you know what your customers, the scholarship committees, are looking to find, you can work to fill that need.  When you give them what they want, they’ll respond by giving you what you need, money for college.


March 23, 2009 - Posted by | scholarships | , ,

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